Senior Product Manager · Amazon Transparency

Mani
Selvaraj

Building AI-powered brand protection at Amazon

15+ years of leadership spanning the Indian Navy, investment banking, entrepreneurship, and big tech. Currently building AI-powered brand protection at Amazon Transparency. Based in Ajax, ON, Canada.

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Mani Selvaraj
80K+
Brands Served
$25.9M
Inventory Risk Eliminated
15+
Years Leadership
⚓ About Me

Veteran. Strategist.
Product Leader.

I'm a Senior Product Manager at Amazon leading Customer Experience for the Transparency platform — a brand protection product serving 80,000+ brands globally. I specialize in AI-driven self-service products, supply chain traceability, and scalable CX infrastructure.

Before Amazon, I served 10 years as an officer in the Indian Navy, led corporate strategy at JP Morgan Chase, founded a food-tech startup, and earned my MBA from Indiana University's Kelley School of Business.

🎖️10 Years Indian Navy
🎓MBA, Kelley School of Business
🤖AI Product Leader
📍Ajax, ON · Canada PR
Contact Me
80K+Brands Served
$25.9MRisk Eliminated
15+Years Leadership
10Years in Navy

Good judgement comes from experience.
Experience comes from bad judgement.

— A principle I live by
Career

Experience

A decade and a half of impact across defence, banking, startups and big tech.

Dec 2023 – Present
Amazon · Seattle, WA

Senior PM — Head of CX, Amazon Transparency

  • Spearheaded an AI Assistant reducing CS contacts by 20% and improving SLA compliance by 30%
  • Led self-service distributor management for 80K+ brands, cutting a 48-hr process to 2 minutes and eliminating ~$25.9M in annual inventory loss risk
  • Launched automated onboarding tools and AI-powered self-service workflows reducing onboarding time by 30%, brand support contacts by 30%, and regretted brand attrition by 25%
  • Built brand-facing ROI dashboards and analytics reports driving a 30% increase in Net Feedback Score (NFS) across 80K+ brands by making program value transparent and measurable
  • Owned food traceability strategy for Amazon Grocery & Whole Foods enabling FDA-mandated recalls within 24 hrs across ~300K products
  • Ran A/B tests across portal features, onboarding flows, and dashboard designs to drive data-backed product decisions and continuously improve brand experience
  • Built tamper-proof enforcement architecture reducing failures by 80% and saving $342K annually
AI ProductsCX StrategyA/B TestingOnboardingAnalyticsBrand Protection
Jul – Dec 2023
Chewy · Dayton, OH

Operations Manager

  • Improved safety protocols in Multis Picking, increasing safety by 10%
  • Enhanced operations efficiency by 12% through workflow optimization
OperationsProcess Improvement
Jun – Aug 2022
Mercury Marine (Brunswick Corp.) · WI

Corporate Strategy Manager

  • Developed GTM strategy for Electric Outboard Engine targeting $2.5M revenue in launch year
  • Formulated vertical integration strategy reducing supplier concentration risk by 50%
Go-to-MarketCorporate Strategy
Oct 2020 – Jul 2021
JP Morgan Chase & Co. · India

Associate Vice President — Corporate & Investment Banking

  • Upgraded risk analysis model improving process efficiency by 12%
  • Built analyst mentoring program reducing training duration by 15%
Investment BankingRisk Analysis
Dec 2019 – Oct 2020
GreenFoods Factory · India

Founder & Managing Director

  • Launched B2B and B2C product lines achieving $100K annual revenue
  • Implemented roasting automation — 20% quality improvement, 17% productivity increase
  • Redesigned supply chain with hub & spokes model, reducing costs and delivery time by 30%
EntrepreneurshipSupply ChainOperations
Jan 2010 – Dec 2019
Indian Navy · India

Naval Officer — Multiple Leadership Roles (10 Years)

  • Officer-in-Charge, INS Angre: Led 4 sub-units, reduced accommodation shortage by 25%
  • Head of Operations, INS Agray: Executed 100+ naval operations, improved ship performance by 30%
  • Executive Officer (2nd-in-Command): Improved fuel conservation by 15% during Indo-Brazilian Maritime Exercise
Military LeadershipOperationsTeam Management
Capabilities

Skills

What I bring to the table across product, operations, and technology.

🚀
Product Management
  • Product Strategy & Roadmapping
  • AI / ML Product Development
  • Customer Experience (CX)
  • Go-to-Market Strategy
  • UX Research & User Interviews
  • A/B Testing & Experimentation
⚙️
Operations & Supply Chain
  • Supply Chain Traceability
  • Process Optimization
  • Operational Risk Management
  • Cross-functional Leadership
  • Vendor Management
🛠️
Tools & Tech
  • Claude & AI Prototyping (MLP)
  • Figma & UX Design
  • GitHub & Vercel
  • SQL & Data Analysis
  • Claude Code & Vibe Coding
Education

Academic Background

M.B.A. — Operations & Supply Chain, Product Management (STEM)
Indiana University, Kelley School of Business · Bloomington, IN
May 2023 VP Supply Chain Club · VP Veterans Club · Merit Fellowship · Terry Hershberger Scholarship
Armed Forces Program in Business Management
Indian Institute of Management Ahmedabad · Gujarat, India
Mar 2020
Naval Orientation Course
Indian Naval Academy · Ezhimala, India
Jan 2010
Bachelor of Technology — Textile Technology
Anna University · Tamil Nadu, India
Jun 2008
Let's Talk

Get In Touch

Open to new opportunities, collaborations, and conversations.

Let's connect
Reach out directly or send a message — I'll get back to you promptly.
✉️mani.in@hotmail.com 💼linkedin.com/in/manikandanselvaraj 🐙github.com/ltcdrmani
📍Ajax, ON · Canada PR Holder